Lora Gernon is an accomplished business leader with a passion for real estate, technology and innovation. During her 18 years with Microsoft Canada, Lora advanced her career and became responsible for a $1 Billion revenue target in her role as Senior Director, Partner Sales and Marketing. Since then, Lora has developed a strong reputation for building, scaling and transforming businesses for the digital era through her private firm, Profit Consulting.
From start-ups to global enterprises, Lora specializes in helping organizations navigate unchartered territory and pursuing new opportunities for growth. Her hands-on approach involves working closely with C-level executives to develop business strategies and mobilizing management teams towards a common goal. As a trusted and respected advisor, Lora has the knowledge and experience to skillfully navigate ambiguity, lead business operations and deliver meaningful results for the organization.
As a consultant, Lora often receives praise for her ability to easily integrate into companies; acting as an employee rather than an outsider. Many of her clients also appreciate that she offers feedback and strategy in constructive ways, citing that her delivery has helped drive stakeholder buy-in and increase productivity across multiple teams and departments. Collectively, these skills have made Lora a sought-after executive coach and mentor to members of the C-suite – inspiring them to conceive and achieve ambitious goals.
In her off-hours, Lora enjoys time with her family and friends, outdoor activities, boating, skiing, snowboarding, cycling and travelling the world. She is also an active Not-for-Profit Board Director, Volunteer CEO Advisor and Parent Association Volunteer.